Privacy Policy

Trendiah Ltd is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our website, products, and services.

Trendiah Ltd is the data controller responsible for your personal data. Our registered office is located in the United Kingdom.

Registered Office (No public access): London, United Kingdom

Company Registration Number: 16660494 (Registered in England & Wales)

Our services are intended for individuals aged 18 and over. We do not knowingly collect personal data from minors.

1. Information We Collect

We collect personal data that you provide directly, including:

Name, email address, shipping address, phone number, payment information (processed securely by third-party providers), order details, communication history, and website usage data collected through cookies and analytics tools.

2. How We Use Your Data

Your personal data is used for order processing, customer support, transactional updates, website performance improvements, fraud prevention, and compliance with legal obligations.

3. Legal Basis for Processing

We process your personal data under the following legal bases: consent, contractual necessity, legitimate interest, and legal obligation.

4. Sharing Your Information

We share your data only with trusted third parties necessary to operate our business, including payment processors, shipping providers, and analytics tools. We do not sell personal data.

5. Cookies and Tracking Technologies

We use essential cookies for site functionality and non-essential cookies (such as analytics) only with your consent. You may manage cookie preferences through your browser or our site banner.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. Order records may be retained for up to six years to comply with UK tax regulations.

7. Your Rights

Under UK GDPR, you have the right to access, correct, delete, or restrict the processing of your data, as well as the right to data portability and the right to object. To exercise these rights, contact hello@trendiah.co.uk. You may also lodge a complaint with the ICO.

8. International Transfers

Some service providers may process data outside the UK. We ensure appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.

9. Data Security

We implement technical and organisational measures to protect your personal data, including encryption, secure servers, and access controls. No system is completely secure, and we encourage you to protect your account credentials.

10. Marketing Communications

Marketing emails are sent only with your explicit consent. You may unsubscribe at any time using the link in our emails or by contacting us directly.

11. Automated Decision-Making

We do not use automated decision-making processes that produce legal or significant effects on you. If this changes, we will update this policy.

12. Complaints

If you believe your personal data has been mishandled, you may file a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk.

13. Updates to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. Continued use of our website indicates acceptance of the updated policy.

Contact Information

For questions regarding this Privacy Policy, contact us at hello@trendiah.co.uk.